Genpact, the country’s largest pure-play BPO company, today acquired Bangalore-based analytics and data management services provider Symphony Marketing Solutions (SMS). Though the deal size was not disclosed, analysts peg the deal to be around Rs 450-500 crore and the SMS’ revenue to be around Rs 300 crore.

“This expertise will allow us to offer a broader range of services, ranging from core finance and accounting, procurement and supply chain to data management and advanced analytics solutions,” said Pramod Bhasin, president and CEO, Genpact. Employing over 1,200 staffers worldwide, SMS offers analytics services to retail, pharmaceutical and consumer packaged goods verticals.

“Coming as it is in times when Genpact’s business is under pressure, both from volumes as well as a margins perspective, this acquisition is driven with a motivation of having a larger pie of burgeoning analytics services which offers both above average growth and margins. While this acquisition will have a comparatively marginal impact on revenue growth, the impact on margins will be materially significant,” said Alok Shende, Founder and Principal Analyst, Ascentius Consulting. (more…)