Domestic Bpo’s Offer Better Career Opportunities
From an extremely fragmented industry, the domestic BPO sector, which was mainly focused on providing outbound telemarketing services, has started to provide cutting-edge outsourcing solutions.
According to Ms Gayatri Balaji, Chief Operating Officer (South India operations), Sparsh, ‘The needs of both-domestic and international markets are similar. Both look at partners who can drive process excellence and become an extension of their business processes.
The domestic BPO space is primarily voice-based and includes the back-office work. Outbound calls are made for telemarketing, follow-up of orders and sales, while inbound calls could be for customer inquiry and complaints or response calls for a particular marketing campaign.
The work includes providing business-enabling front-office and back-office services to companies across various verticals.’
“The growth drivers are the telecom, banking and financial services and insurance verticals. Captive call centres of banks and telecom companies still account for a lion’s share of the pie. Other emerging verticals are retail, aviation and government,’ she said. Full News