The book, by Sudhindra Mokhasi, dealing with true stories from India’s BPOs and call centres, was launched on Friday at the Crossword bookstore.

The book was released by Capt Gopinath, the pioneer of the low cost airline Air Deccan in India. Also present for the launch was Anant Koppar, the chairman and the managing director of K2 Technologies. The author’s wife Aparna was also present for the launch.

Sudhindra Mokhasi was vice president with one of India’s leading IT-BPO companies. In 2007, he founded e-Sutra Chronicles and is presently the CEO of the same. He is an avid traveller, traveloguer and award-winning photographer.

The book is a collection of 150 true stories from the Indian BPO and call centre sector, one of the most thriving industries in India. It is an attempt to replace the mundane technicalities of the world with some refreshing incidents.

The main purpose of writing the book is that “the individuals are not seen as mere coughs in the machine. Rather, they are brought forth as living entities who have their subjective ups and downs. It is a tapestry of the ‘true’ BPO life compiled through humourous anecdotes either by personal experience or elicited through interviews with a wide spectrum of BPO people in an attempt to humanise the industry,” said Mokhashi. (more…)