Bpo’s Seek New Strategies To Stay Afloat
Employees of Headstrong India, a Noida based outsourcing company were a bit confused, till sometime ago. Even as the company
communicated its measures to cut costs like curbs on business class travel, it went about doing costly buyouts.
Last month, it bought US-based Lydian mortgage Business Process Outsourcing (BPO) firm for an estimated $30 million. But a clear message by its CEO clears all the confusion.
“We do not want to miss this opportunity as new assets will never be this cheap again. We are also busy making strategies to take advantage of the slowdown,” says Headstrong India MD Harsh Singh Lohit. Headstrong is not alone. In a period lower margins and vanishing revenues, the BPO industry seems most optimistic, confident of a great long term future. Simply because as BPO specialists they help global companies trim costs. However in this slowdown, business is not easy to come by, as global companies come to terms with a shrinking market.
So, from tightening travel costs, to striking sticky deals of smaller sizes to offering asset light platform based BPO model to buying new companies, BPOs are leaving no stone unturned to beat the slowdown and even take advantage of it.
Says Manoj Matai, VP of Jindal Intellicom, (a Delhi based BPO) “We have increased marketing budget by 30% and increased sales force in US as about 80% of our revenues come from the US.” Full News