Bpo’s Seek New Strategies To Stay Afloat
Tuesday, February 24th, 2009
Employees of Headstrong India, a Noida based outsourcing company were a bit confused, till sometime ago. Even as the company
communicated its measures to cut costs like curbs on business class travel, it went about doing costly buyouts.
Last month, it bought US-based Lydian mortgage Business Process Outsourcing (BPO) firm for an estimated $30 million. But a clear message by its CEO clears all the confusion.
“We do not want to miss this opportunity as new assets will never be this cheap again. We are also busy making strategies to take advantage of the slowdown,” says Headstrong India MD Harsh Singh Lohit. Headstrong is not alone. In a period lower margins and vanishing revenues, the BPO industry seems most optimistic, confident of a great long term future. Simply because as BPO specialists they help global companies trim costs. However in this slowdown, business is not easy to come by, as global companies come to terms with a shrinking market.
So, from tightening travel costs, to striking sticky deals of smaller sizes to offering asset light platform based BPO model to buying new companies, BPOs are leaving no stone unturned to beat the slowdown and even take advantage of it.
Says Manoj Matai, VP of Jindal Intellicom, (a Delhi based BPO) “We have increased marketing budget by 30% and increased sales force in US as about 80% of our revenues come from the US.” Full News
It may be the hour of recession and lay-offs, but the government-run BPO is on a hiring spree. Multi-national telecom and banking companies are knocking on the doors of Fostera at Sanasandiram to outsource their help desk, loan collection, credit card processing, form-filling, insurance and editing work.
Logica, the IT and business services company, has announced a number of strategic appointments. The new appointments will expand the UK Business Process Outsourcing (BPO) team in line with the company’s strategy to broaden its service offerings to support its clients through the current economic climate and to target the growing BPO market. In particular, they will help spearhead Logica’s local government growth initiatives.
GramIT, the rural BPO initiative of the Byrraju Foundation, is in talks with various funding agencies “to expand the scope and presence of its rural BPO services,” said foundation’s lead partner Verghese Jacob. Byrraju Foundation is the NGO outfit formed by Satyam Computer Services founder B Ramalinga Raju in his personal capacity.
HCL Technologies said its BPO arm and Ketera Technologies have entered into a strategic alliance to provide source-to-pay services. Through this partnership with Ketera, HCL BPO will deliver full procurement outsourcing across industry verticals, HCL said in a statement. It added that the platform would help maximise efficiencies, reduce costs, and increase productivity for its clients.
Amtex Systems, a New York based IT consulting and service company has announced expansion of BPO division of its Indian subsidiary based in Chennai. It is said to be investing over Rs 6 crore in setting up a new 4000 sq ft facility here with a 150 seater capacity. This will be in addition to its existing facility.
Integreon Managed Solutions Inc., a BPO unit of the Ayala group focused on knowledge and legal data outsourcing services, said Wednesday it had signed a seven-year £50-million service agreement with its first client in the United Kingdom.
The downward trend in the economy has forced industry body Nasscom to lower its projection of the revenue growth rate from software and service
Lukas Foss, who conducted the Buffalo Philharmonic Orchestra from 1963 to 1970, died Sunday in his Manhattan home. He was 86.



