Out of the U.S. $35-37 billion offshore BPO market in 2008, India remained the leading offshore destination with 35% market share. The Philippines, which is barely 1/10th of India’s size, represented 15% of the offshore BPO market. The Philippines has emerged as a key destination for English-based work especially for the North American market.

Growing at 46% annually since 2004, the US $6.8 billion Philippines’ offshore market today employs over 450,000 people. Most of the people employed are for voice-based services. The Everest Research Institute study called “The Silent Knight: The Philippines’ Emerging Non-Voice BPO Capability”, shows that the Philippines is poised to emerge as an important destination for non-voice offshore BPO work. The Philippines is an offshore option for buyers that are looking beyond India. It is estimated that by 2012, the offshore BPO market will be worth U.S. $220-280 billion — almost 90 percent of this addressable market opportunity will be in non-voice BPO services. Full News

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