The next frontier for India’s outsourcing / BPO industry?
Earlier this year, Genpact, the largest business process outsourcing (BPO) player in India, gave Harpreet Duggal a new role: responsibility for developing and executing the company’s domestic BPO strategy. Duggal is already well into discussions with potential customers, and is finalizing operating locations. He’s moving fast because Genpact isn’t the only Indian company interested in this space. For many reasons, the domestic BPO market is one that no one can afford to ignore anymore.
Duggal primarily is targeting two sets of potential customers: existing global customers who are looking to increase their presence in India and require the same systems and processes they have elsewhere; and Indian companies with global aspirations, both by way of moving beyond Indian boundaries and by providing a global experience in the Indian market. These require world-class processes and systems. Says an upbeat Duggal: “We believe that India is a very exciting market to be in.”
Having been on the periphery, the domestic BPO business is steadily moving onto everyone’s radar. Companies including IBM Daksh, Firstsource Solutions, MphasiS BPO and Intelenet Global Services are looking to significantly increase their presence. Others, such as Wipro BPO and Infosys BPO, are waiting for the right time to enter the space as part of a total outsourcing solution along with their IT arms. And, firms such as 24/7 Customer have no immediate plans to enter, but are watching the space keenly.
Read more